Brand Manager Job Haleon
Communication Jobs. Haleon Jobs
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In this position you will be responsible for (but not limited to):
Brand Growth Strategy and Execution
- Develop and execute brand strategies that drive commercial and brand growth, market share growth, strengthen brand equity and deliver long-term business growth in line with company objectives
End-to-end Marketing campaign management
- Lead the planning, development and execution of integrated marketing campaigns for your assigned brands and markets.
- Manage creative agency end to end – contracting, briefing and SPM.
- Ensure on-time, on-budget delivery and brand-aligned outcomes.
Driving Commercial and Brand Growth Win As One
- Collaborate with cross functional teams to identify growth opportunities, optimize brand performance, and deliver both volume and value targets across key markets
Media and Channel Strategy and Management
- Define the right channel and media mix for your brands.
- Develop and execute the right connections plan annually that will deliver maximum and quality reach, frequency and engagement.
Innovation and NPI
- Work closely with business unit brand and innovation teams to identify the right innovations from your brand and category extension in your market.
- Manage end to end new product introduction gate processes and Go-to market for innovation products.
Go To Market Executional Excellence
- Ensure best-in-class, timely and flawless execution of brand plans and activations at every touchpoint, partnering with sales and trade marketing to deliver consistent brand presence and consumer activity impact.
Product and Brand P&L Management
- Own the brand’s financial performance, managing budgets, pricing, and profitability to deliver sustainable business growth.
A&P Management
- Management and ownership of brand Advertisement and promotional budgets to ensure that all budgets are being utilized and optimized as per annual approved A&P guidance and brand plans.
Marketing Operations and Project Management
- Oversee day to day marketing operations, ensuring efficient project planning, timely delivery, and strong alignment across internal stakeholders and external partners.
Be a Brand Champion and advocate!
Qualifications & Skills:
- A university degree
- Innovative and growth lead strategic thinking
- Good understanding of the complex economic and socio-political environment in Sub-Saharan Africa to successfully formulate strategies within these constraints
- Sound technical knowledge of brand building, advertising, media, and marketing research disciplines
- +3 years Marketing experience in FMCG, Beverage industry
- Good financial acumen
- Good communication and interpersonal skills
- Experience in Innovation and New Product Innovation governance and Go-to-Market
- Knowledge and experience building brands within Retail and Pharmacy environment, leveraging HCP/Expert
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