B2B Digital Marketing Specialist Job Sicuro

B2B Digital Marketing Specialist Job. Sales & Marketing Jobs In Kenya

We’re seeking an experienced, data-driven B2B Digital Marketing Specialist to accelerate our growth through strategic content marketing, account-based marketing campaigns, and multi-channel digital advertising. You’ll lead our digital marketing efforts, creating compelling content that converts prospects into customers while continuously optimizing our digital presence based on performance data.

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Key Responsibilities:

Content & SEO

• Create and publish 2 high-quality, SEO-optimized articles daily for our website
• Develop content strategies aligned with buyer personas and ICPs
• Implement SEO best practices to improve organic search rankings
• Update and maintain WordPress website content

LinkedIn Advertising & Account-Based Marketing

• Plan, execute, and optimize LinkedIn advertising campaigns (Sponsored Content, Message Ads, Dynamic Ads)
• Develop and implement Account-Based Marketing (ABM) strategies for key target accountsCreate personalized content and campaigns for high-value prospectsCoordinate multi-touch ABM campaigns across email, LinkedIn, and web channels
• Use LinkedIn Sales Navigator and other tools for prospect identification and engagement

Campaign & Conversion Optimization

• Design and build effective landing pages for different services, markets, and buyer personas
• Analyse website performance using GA4, Albacross, and MS Clarity
• Implement data-driven improvements to boost conversion rates
• A/B test landing pages, content, and marketing campaigns

Social Media & Brand Management

• Manage LinkedIn company page with 1 engaging post daily
• Create visually appealing content using Photoshop/Canva
• Ensure all content aligns with brand guidelines and voice

Analytics & Strategy

• Monitor and report on marketing funnel performance
• Conduct experiments and optimize based on findings
• Stay current with marketing tools, trends, and best practices
• Provide strategic recommendations for growth initiatives

Required Skills & Experience:

Technical Skills

• B2B Marketing: Deep understanding of B2B sales funnels, buyer personas, ICPs, and ABM methodologies
• LinkedIn Advertising: Proven experience with LinkedIn Campaign Manager, audience targeting, and budget optimization
• Account-Based Marketing: Experience with ABM platforms, personalization tools, and multi-channel campaign orchestration
• SEO: Proven knowledge of SEO best practices and implementation
• WordPress: Experience with content management and website updates
• Analytics: Proficiency in GA4, Albacross, MS Clarity, LinkedIn Analytics, and similar tools
• Design: Competency in Photoshop, Canva, or similar design tools

Core Competencies

• Paid Advertising: LinkedIn Ads management, budget optimization, and performance analysis
• ABM Strategy: Account identification, personalization tactics, and multi-channel coordination
• Writing: Excellent English writing skills for B2B audiences
• AI Tools: Intelligent use of ChatGPT, Claude, and other AI assistants
• Data-Driven: Ability to analyze performance and make optimization decisions
• Leadership: Ability to work independently and guide marketing strategy
• Innovation: Proactive approach to testing new strategies and tools

Ideal Candidate Profile

• 5-8 years of B2B digital marketing experience
• Proven track record with LinkedIn advertising campaigns
• Demonstrated success with Account-Based Marketing strategies and tools
• Bachelor’s degree in Marketing, Communications, or related field
• Portfolio demonstrating content creation, campaign results, and ABM case studies
• Experience with conversion rate optimization and multi-channel attributionStrong analytical mind-set with attention to detail
• Excellent time management and strategic thinking skills
• Previous experience in SaaS, technology, or professional services preferred

What We Offer

• Competitive salary with performance bonuses
• Professional development opportunities
• Flexible working arrangements
• Modern tools and technology
• Dynamic, growth-focused environment

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How to Apply

Submit your application including:

• Updated CV/Resume highlighting LinkedIn Ads and ABM experience
• Cover letter explaining your B2B marketing and ABM approach
• Portfolio of recent content/campaigns including LinkedIn Ads performance data
• Detailed case study of a successful ABM campaign or LinkedIn advertising optimization
• References from previous B2B marketing roles

Send us your portfolio showcasing success stories by June 14th, 2025.

Apply now: [careers@sicurogroup.com]