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Home » CV Advice » The CV That Was Costing Cate Every Opportunity She Did Not Know She Had

The CV That Was Costing Cate Every Opportunity She Did Not Know She Had

Cate had been in customer service for five years and was ready to move into operations. She had the experience, she had the drive, and she had spent the last six months applying for roles that she was genuinely qualified for.

What she did not have was a CV that was helping her make that case.

She came to me on a Friday afternoon, sat down, and told me she had started to wonder if the problem was her background. Maybe customer service was not enough. Maybe she needed more qualifications or more certifications. Maybe the gap between where she was and where she wanted to be was larger than she had thought.

It was not her background. It was one document, her CV

In five years, Cate had built something real. She had taken over a customer complaints process that was taking an average of eleven days to resolve and had brought it down to three, not by working faster but by redesigning the entire workflow from the ground up.

Those were the kinds of achievements that belonged in a CV. Recruiters look for stories and evidence of a job well done, but she took the easy way out and went to an AI tool to write the entirety of her document, and all the juicy achievements that would have made her stand out were cut from her CV.

When I asked how she had put the CV together, Cate told me she had used an AI tool, fed it her job description and a few notes about her role, and trusted it to produce something professional. And it had. It had produced something very professional and almost entirely useless when it gets in the hands of a recruiter.

The complaints process she had redesigned was described as having supported improvements in customer resolution timelines. The product recall, eleven days of complex, high-stakes coordination, was not mentioned anywhere at all.

The AI had taken five years of operational thinking and rewritten it as five years of helpful participation. It had no idea what Cate had actually done because Cate had given it her job description instead of her story, and a job description is just a list of things she was supposed to do, not a record of what she actually delivered, and that was the one thing that made hiring managers keep passing her CV; it was too formatted and tidy to talk about anything real.

And so, we started working on it together. She walked me through her career journey and all her mind-blowing achievements, things that would make a recruiter very impressed.

No AI generic language. No borrowed phrases or redundant keywords, and no buzzwords just for the sake of it. Just her work described honestly in plain English.

Four weeks later, Cate had three interviews, two of which had come back within days of her sending the new CV. One hiring manager had told her during the screening call that her application had stood out because it was specific in a way that most candidates were not.

She accepted an offer the following month, an operations coordinator role that was exactly the step she had been trying to make.

The background was never the problem. It never is.

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