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Sales Rep- Modern Trade Job

Sales Jobs

Sales Growth & Revenue Generation

  • Achieve and exceed assigned monthly and quarterly sales targets.
  • Identify new business opportunities to increase product distribution across the region.
  • Develop and execute territory sales plans aligned with company objectives.
  • Monitor market trends and competitor activities to adjust sales strategies.

Channel Management (GT & MT)

  • Manage relationships with General Trade outlets such as wholesalers, distributors, and independent retailers.
  • Develop and maintain partnerships with Modern Trade outlets including supermarkets, mini-marts, and retail chains.
  • Ensure consistent product availability across all assigned accounts.
  • Support listing and onboarding of new SKUs in modern trade outlets.

Territory & Account Management

  • Plan and execute regular field visits to clients within the assigned territory.
  • Maintain strong relationships with store managers, buyers, and key decision-makers.
  • Resolve customer issues quickly and professionally.
  • Maintain accurate records of customer interactions and sales performance.

Merchandising & Brand Visibility

  • Ensure proper product placement, shelving, and display standards in retail outlets.
  • Monitor stock levels and coordinate timely replenishment with distributors.
  • Implement promotional campaigns and in-store marketing initiatives.

Reporting & Market Intelligence

Submit timely sales reports, route plans, and field activity reports.
Provide feedback on customer preferences, pricing, and competitor activities.
Track sales performance and provide insights to improve market penetration.

Collaboration

  • Work closely with the marketing, distribution, and supply chain teams to ensure smooth product availability.
  • Support promotional campaigns and new product launches in the territory.
  • Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
  • Minimum 3 years’ experience in FMCG sales, specifically handling both General Trade (GT) and Modern Trade (MT)
  • Demonstrated experience managing retail outlets, distributors, and supermarkets.
  • Strong sales negotiation and closing skills.
  • Excellent relationship management and customer service skills.
  • Ability to work independently and manage a sales territory effectively.
  • Strong communication and interpersonal skills.
  • Good planning, organization, and time management skills.

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If you meet the above qualifications, skills and experience share CV on
recruitment@britesmanagement.com

Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.

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