HORECA Sales Representative-Alcohol Job

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Duties and Responsibilities

Sales & Business Development

• Identify, develop, and maintain strong business relationships with Hotels, Restaurants, Bars, Lounges, and Clubs within the assigned territory.
• Actively sell the company’s portfolio of alcoholic beverages (Wines & Spirits) to HORECA clients.
• Achieve and exceed monthly and quarterly sales targets.
• Introduce and successfully launch new brands and SKUs into the HORECA market.
• Conduct regular outlet visits to ensure product availability, visibility, and proper merchandising.

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Account Management

• Negotiate product listings, pricing, promotions, and menu placements with HORECA clients.
• Maintain accurate customer records, order histories, and follow-up schedules.
• Ensure high levels of customer satisfaction and long-term partnerships.
• Handle customer queries, complaints, and feedback professionally and promptly.

Promotions & Market Activation

• Plan and execute product tastings, promotions, and brand activations in collaboration with management.
• Educate customers and outlet staff on product knowledge, brand positioning, and serving suggestions.
• Monitor competitor activity and provide market intelligence to management.

Collections & Reporting

• Follow up on outstanding payments and ensure timely collections in line with company credit policies.
• Prepare and submit daily, weekly, and monthly sales reports.
• Track sales performance, stock movement, and customer trends.

Key Requirement Skills And Qualification

• Degree or Diploma in Sales, Marketing, Business Administration, or a related field.
• Minimum 2–3 years’ proven experience in sales and distribution of Alcoholic Beverages (Wines & Spirits).
• Strong experience specifically within the HORECA channel (Hotels, Restaurants & Bars).
• Demonstrated experience in launching and promoting new brands in the market.
• Strong negotiation, communication, and interpersonal skills.
• Fluent in spoken and written English with the ability to send professional emails to clients.
• Self-motivated, target-driven, and able to work independently in the field.

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HOW TO APPLY

If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
Interviews will be carried out on a rolling basis until the position is filled.
Only the shortlisted candidates will be contacted.

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