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Public Relations Specialist Job
Communication Jobs. Peoplelink Consultants Ltd Jobs
Key Responsibilities
- Identify, recruit, and manage strategic relationships with key Kenyan KOLs and influencers to drive brand advocacy.
- Oversee the product seeding process and supervise the production of high-quality influencer content to ensure accurate messaging.
- Maintain a comprehensive database of core KOLS and foster long-term partnerships for consistent brand visibility.
- Leverage existing personal networks to secure high-level coverage in top-tier Kenyan tech media and mainstream publications.
- Act as the primary point of contact for media inquiries and facilitate interviews, press briefings, and media tours.
- Ensure maximum media exposure during product launches while maintaining daily relations and coverage analysis.
- Draft, edit, and localize press releases, media kits, and Q&A documents to fit the Kenyan market.
- Translate global technical specifications into compelling local stories that resonate with Kenyan consumers.
- Lead the planning and on-site execution of PR events, including product launches, media salons, and fan experiences.
- Monitor industry news and social media sentiment to proactively manage negative publicity and mitigate reputational risks.
Read>>>Stop Getting Ghosted: 4 CV Changes That Land Interviews       Â
Requirements
- Must possess a proven, existing network of contacts within the Kenyan mobile/tech media landscape and top-tier KOLS.
- Minimum 3-5 years of experience in Public Relations, preferably in the Mobile Phone, Consumer Electronics (3C), or Tech industry.
- Exceptional command of both English and Swahili in written and verbal communication.
- Strong understanding of the local digital landscape, including Instagram, TikTok, YouTube, and Twitter/X.
- Results-oriented personality with high energy and the ability to work under the pressure of fast-paced product launch cycles.
Read More>>>How to Turn a Boring CV Into a Personal Brand Statement
How to Apply
Interested candidates should send their CVs to jobs@peoplelink.co.ke, with the job title as the subject line.
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