Nakuru – Area Sales Manager Job Sundries Bargains

Nakuru – Area Sales Manager Job. Sales & Marketing Jobs In Kenya

Sundries Bargains (Nbi) Limited is seeking to recruit a competent Area Sales Manager to be based in Nakuru. The position reports to the Regional Head of Sales.

Job Purpose

The Area Sales Manager is in charge for the management of the sales activities for the area general trade. Including setting targets, managing budgets, performance, reporting etc. for the achievement of the set distribution and profitability goals.

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Key Responsibilities

• Develop and lead the implementation of the General Trade (GT) sales strategy, working in close collaboration with the Regional Head of Sales.
• Accountable for the sales planning, performance, and results for GT by developing and managing distribution sales channels.
• Establish and drive implementation of sales function goals, work plans, and operating procedures in line with the company strategic and operational plans.
• Manage and provide strategic direction for continuous improvement in people management processes and systems for the department.
• Actively participate in the sales forecasting for all the company products and share proposal to enhance volume and value growth strategies.
• Design, review and maintain route to market strategies, route mapping for optimal resource productivity and route efficiency.
• Establish a clear understanding of the GT Sales strategy across the Company and conduct continuous review of resources/territory to ensure effective utilization and ROI.
• Develop and/or maintain and improve business relations with all customers that promote win-win situations for all parties.
• Develop and lead the implementation of distributor improvement programs focused on improving sales revenue by identifying target accounts, their distribution requirements, and developing penetration strategies to increase market share.
• Support the planning and execution of marketing activities across the distribution chain to target different clusters of customers.
• Monitor sales forecasts and demand planning regularly to meet or exceed service level, forecast accuracy, and inventory targets. Ensure products are always well-stocked and available to the customer.
• Conduct performance business reviews and coordinate cross-functionally to reconcile significant variances and refine the forecast model.
• Prepare regular reports on sales and business performance and interpret short- and long-term effects on sales strategies in operating profit.
• Supervise the Sales representatives, facilitate performance management and support staff through training, mentorship, and coaching Outputs/Deliverables
• Responsible for collections.

Deliverables

• Effective implementation of the set business plan and sales budgets.
• Business development through expansion into new markets and achievement of set sales targets/ business growth.
• Drive numeric and weighted distribution across all relevant channels.
• Product availability through efficient distribution across the markets we serve.
• Relationship management- high level of customer retention, improved customer relations, and quality services to the existing clientele.
• Sales reporting- timely and accurate sales reports to facilitate decision making.
• People Management- a highly motivated sales team

Qualifications

• Bachelors’ degree in business administration and /or sales and marketing
• Minimum 7 years’ experience in sales management with minimum 4 years’ experience in FMCG.
• Prior experience and ability to assimilate sales strategy and yield results
• Advanced computer skills including MS Word and MS Excel, MS PowerPoint and proficient use of the internet and email.
• Proficiency in Sales Automation systems.
• Working knowledge of Customer engagement.
• Knowledge and experience in Shopper Marketing

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How to Apply

Qualified applicants to send their CVs to hr@sundriesbargains.com not later than 11 am Monday 16/06/2025. Only shortlisted candidates will be contacted.