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Marketing Manager Job MGallery Hotel Collection
Marketing Manager Job
Job Description
- To assist the Director of Sales and Marketing in developing and implementing effective PR and advertising strategy.
- To liaise with appointed advertising agency with design and layout coordination and production of stationary, collateral, ads, brochures and graphics.
- To maintain the hotel library and photographic image filing.
- To track and maintain information about competitor’s marketing and communication activities in the market (promotions, offer, articles, advertising, collaterals) and to develop and update a filing system for all information.
- Act as the liaison between the hotel and the appointed PR agency to generate awareness and write ups of the hotel according to the marketing objectives.
- To assist the Director of Sales and Marketing to create property press kits, press releases and creative communication of newsworthy items with the PR agency.
- To continuously update press kits and develop and maintain active contacts with the press and key overseas media people
- To build a database of key media contacts, opinion makers and local “VIP’s”.
- To assist the Director of Sales and Marketing to ensure adequate targeted publicity and coverage of the Hotel’s positioning, promotional programs, corporate image building and other activities.
- To ensure the hotel’s web pages are up to date and advice on keeping site dynamic for Internet related exposure and advertising.
- To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising and eCommerce.
- To ensure that an efficient and accurate filing system, both manual as well as electronically is maintained at all times.
Qualifications
- Candidate must possess at least Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent
- At least 3 years of working experience in the related field is required for the position
- Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind
- Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)
Additional Information
Should be eligible to live and work in Kenya.
How to Apply
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