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Business Insights Job Bayer

Sales & Marketing Jobs, Bayer Jobs.

Role purpose

  • To strengthen demand-led execution across multiple smallholder markets by translating available data, market research, and commercial signals into practical insights that improve decision-making, GTM effectiveness, and sales execution. 
  • This role supports both Seed and CP business within Sub Sahara countries, with focus on Seed.

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Key responsibilities and tasks

  • Translate sales, distribution, and shipment data (sell-in/sell-out, inventory, returns) into clear, actionable insights for CFUs.
  • Support Commercial Excellence and Go-to-Market teams on distributor segmentation, prioritization, and performance tracking
  • Convert qualitative and quantitative market research (e.g farmer segmentation, needs and preferences) into practical commercial implications
  • Build confidence and capability in data-led decision-making across CFUs through simple views, storytelling, and coaching
  • Partner with the Channel & Internal data (SA) team to input smallholder use cases and data requirements into existing or new platforms
  • Drive adoption of insights and tools rather than owning platform build 
  • Operate as part of the Commercial Operations work team, partnering day-to-day with Commercial
  • Excellence and Go-to-Market to drive sales execution and demand-led decisions, and working closely with finance and supply chain to integrate 
  • commercial, financial, and operational signals into actionable insights.
  • Leverage Artificial Intelligence in translating complex data into the action for commercial teams, maximizing performance at every customer touchpoint. 

Key Working Relations 

  • Customer Facing Squad Leads 
  • Finance 
  • Unit Support Squad Leads
  • Commercial Excellence 
  • R & D functions 
  • Supply management teams
  • CS Leadership

Experience, Skills and Qualifications

  • 6-8 years’ experience in commercial insights, performance management, analytics, or sales enablement
  • Experience working across multiple countries or emerging markets
  • Strong commercial and business acumen, experience working closely with sales and GTM teams
  • Comfortable working with imperfect or emerging datasets and translating them into decisions
  • Degree in business, economics, analytics, or related field

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