BD Executive – Social sellers Job Serrari Group

Communication Jobs. Serrari Group Jobs

Why This Role Matters

Social sellers represent the future of commerce in Kenya — young, digital-native entrepreneurs building businesses through social media platforms. This segment is critical to the vision of becoming a payments lifestyle brand, as these merchants embody the endless possibilities enabled by digital finance. They are also a key growth driver, with successful sellers becoming brand advocates who fuel organic customer acquisition through their networks.Core Ownership & Responsibilities

Own social seller merchant acquisition across Instagram, Facebook, TikTok, and WhatsApp Business.

Build the company’s presence within social commerce communities and influencer networks.

Drive adoption of social-first payment features (payment links, QR codes, social checkout).

Create scalable onboarding processes for high-volume, lower-touch merchant segments.

Key Responsibilities

• Identify and recruit high-potential social sellers (monthly revenue: KES 50K – KES 2M).
• Develop targeted social media outreach strategies and content for merchant acquisition.
• Partner with Brand Studio to develop success stories and case studies.
• Build relationships with influencer networks, social media agencies, and creator communities.
• Design and execute educational programs, webinars, and community engagement initiatives.
• Collaborate with Product teams to enhance social commerce features.
• Track social media trends and monitor competitive activity.

Who Will Thrive in This Role

You’re a digital native who understands that social commerce isn’t just about selling — it’s about building communities, creating movements, and empowering people to turn their passions into livelihoods. You see potential in every creator — from a fashion enthusiast with 500 followers to a tech reviewer on TikTok — and get excited about helping them monetize their influence.

You’re naturally social, authentic, and culturally fluent — you don’t just use social media, you live it. You care about empowering young entrepreneurs and know how to communicate with Gen Z and millennial business owners in a way that feels real, not corporate.

Skills That Will Help You Succeed

• Social Media Intuition: Understands how communities form, how trends spread, and how to build genuine engagement.
• Community Building: Brings people together to create supportive, active social commerce communities.
• Trend Spotting: Sees opportunities before they become mainstream — from new creators to emerging platforms.
• Authentic Communication: Speaks the language of social commerce naturally and intuitively.
• Growth Hacking Mindset: Builds viral loops and referral-driven growth.
• Scalable Onboarding: Designs tech-enabled onboarding that activates large numbers of new sellers efficiently.

Background & Experience

• 3+ years’ experience in social media marketing, community management, or startup sales in Finance/Fintech organizations.
• Deep understanding of the Kenyan social media landscape and creator economy.
• Experience working with influencers, content creators, or social sellers.
• Background in community building or grassroots marketing is an advantage.

Core Skills & Competencies

• Creator Economy Fluency: Deep understanding of monetization tools on platforms like Instagram, TikTok, and WhatsApp Business.
• Social Media Native: Naturally understands platforms, trends, and creator mindset.
• Community Building: Proven ability to build and nurture active communities.
• Content Creation: Comfortable developing and curating content across multiple platforms.
• Digital Communication: Skilled in WhatsApp Business, Instagram DMs, and social selling.
• Trend Awareness: Always up to date with evolving social media trends and platform updates.

How to Apply

Interested candidates should submit their resume and a brief cover letter outlining their experience and key achievements in digital sales and growth to recruiter@serrarigroup.com