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Senior Marketing Manager (Healthcare) Job (250-300K)

Communication Jobs. MSVL Jobs

  • Industry: Healthcare Services
  • Location: Nairobi, Kenya
  • Nationality: Kenyan Citizens
  • Reporting To: Head of Operations / CEO
  • Joining: Immediate or with notice period
  • Salary: KES 250,000 – 300,000(Gross)
  • 5-7+ years marketing experience, with at least 2 years in hospital, healthcare, or allied medical services (oncology experience strongly preferred)
  • Proven experience managing and developing a marketing team
  • Degree in Marketing, Business, Communications, or related field (MBA/postgraduate qualification is an advantage)
  • Strong digital marketing expertise (Google Ads, Meta platforms, analytics tools) and excellent content development skills
  • Experience using CRM, marketing automation, and lead-tracking systems
  • Strong stakeholder engagement and interpersonal skills

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  • Develop and execute annual marketing and communications strategy aligned to hospital growth objectives
  • Lead digital marketing initiatives including website management, SEO/SEM, social media, paid campaigns, email marketing, and online reputation management
  • Plan and deliver community outreach, screening programs, patient education campaigns, and awareness drives
  • Build and manage referral networks including clinicians, private clinics, corporates, and insurance partners
  • Oversee PR, media relations, crisis communications, and patient case studies
  • Manage marketing budgets and coordinate external vendors (agencies, media partners)
  • Track and report KPIs including referral sources, conversion rates, cost per acquisition, campaign ROI, and traffic analytics
  • Lead, mentor, and performance-manage the marketing team
  • Collaborate with clinical leadership to ensure medical accuracy and patient-centered communication

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To apply, email your updated CV to careers@msvlgroup.com with the subject line “Senior Marketing Manager (Healthcare)”.

Only shortlisted candidates will be contacted for further evaluation.

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