The Biggest CV Mistakes Seasoned Executives Still Make

Updating a CV is not something that many senior leaders do frequently. Your career story is complex and multi-layered after years of moving up the corporate ladder, but does your CV really convey the right information in the current job market?

To find out what senior executives frequently overlook and how they might differentiate themselves in a competitive job market, I had a chat with an accomplished CV writer and career advisor, Evaline Atieno,  who shed some light on the mistakes and remedies for most executives.

Evaline’s career in CV writing started as a straightforward desire to assist others in effectively showcasing their skills and experiences.

“Over the years, I gained expertise in writing and coaching, which allowed me to refine my approach and develop a keen understanding of various industries. I’ve worked extensively with professionals at all levels, from entry-level candidates to C-suite executives, learning about diverse industries and the unique narratives that resonate with hiring managers,” she began

She has worked with a broad spectrum of clients over the years, and every single client has had different needs. Senior-level clients, like the executives and managers, have one common thing that cuts across most of them: they still hold on to traditional CVS and outdated recruitment styles.

“Their needs have evolved significantly in response to the digitalization of recruitment processes. Senior executives now require more than just a traditional CV; they seek polished LinkedIn profiles, branded personal websites, and strategies for networking effectively. “

 Sometimes, even the most experienced and qualified leaders can fall into common traps when it comes to their CVS. Here are the mistakes she has noticed most.

Focusing Too Heavily on Responsibilities: Many executives place too much emphasis on their job duties rather than showcasing specific achievements and the impact they made in their roles.

Excessive Use of Jargon: Some tend to use industry-specific jargon that may alienate non-specialist readers. Clarity is crucial to ensure that their message resonates.

Generic Applications: A significant number of senior leaders underestimate the importance of tailoring their CVS for specific roles, often submitting general resumes that fail to highlight their fit for a particular job.

Neglecting Personal Branding: Executives sometimes overlook the need to present a distinct personal brand, which can differentiate them in a crowded market.

I asked her about some outdated practices that she would wish senior-level clients to leave behind. Her answer was very intriguing

I wish senior leaders would leave behind the following outdated practices:

One-Size-Fits-All Resumes: The idea that a single CV can serve for all applications is outdated. Customization is crucial.

Including an Objective Statement: Instead, a professional summary focused on value added is more beneficial.

Overly Lengthy Resumes: Many still believe in lengthy CVS. A focused, concise 2-page resume that highlights the most relevant experiences is often more effective.

Listing Job Duties Rather than Achievements: Focusing on achievements and impact rather than job descriptions is essential for standing out.

“Someone’s CV should show not just what they have done, but the impact they’ve made. And it should tell a clear story about who you are as a leader.” She continues

I urged her to give her expert advice to executives who are yet to update their CVS. One of the biggest pieces of advice our Evaline offers is to never send the same CV twice on

Here is what she had to say

Tailoring to the Role: They should deeply research the specific role and organization to understand the key competencies and experiences valued by the employer.

Incorporating Relevant Keywords: Using terms and phrases from the job description can help ensure their CV resonates with both ATS and hiring managers.

Highlighting Leadership and Transferable Skills: In instances where candidates move between industries, emphasizing transferable skills and relevant leadership experiences can be advantageous.

Aligning with Company Culture: Demonstrating a clear understanding of and alignment with the potential employer’s values and culture can make a compelling case for their candidacy.

.” One of the biggest pieces of advice our Evaline offers is to never send the same CV twice.” She concluded

Even at the executive level, your CV frequently your first impression when it gets to the hiring managers. You can be passing up chances to change your career if it is out of current, generic, or doesn’t accurately represent your leadership story.

Helping senior leaders like you create effective, modern CVS that stand out is our area of expertise. Our knowledgeable CV writers can assist you whether you require a comprehensive rewrite, a review of your brand, or a makeover for your LinkedIn page.

Are you prepared to update your resume? Upload your CV today to our website, and our CV writers will get back to you immediately. Get in touch and together, let’s tell your leadership story the way it should be.