Group Head of Digital Marketing Job Tatu City

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Sales & Marketing Jobs, Tatu City Jobs.

Key responsibilities:

Digital Strategy & Leadership

  • Own the global digital marketing strategy across web, paid media, social, SEO, and email.
  • Translate business goals into clear digital objectives and campaign briefs.
  • Identify growth opportunities, test new tactics, and bring innovative solutions to the table.
  • Align global strategy with local business priorities and brand positioning.

Agency & Vendor Management (Primary Focus)

  • Serve as the day-to-day lead for the external digital agency across all markets.
  • Define scopes of work, set KPIs (CPL, CTR, CAC, funnel drop-offs), and ensure timely execution of campaigns.
  • Lead performance reviews and feedback loops with agency teams.
  • Review and approve campaign strategies, media plans, creative assets, and optimizations.
  • Ensure agency output meets brand standards and strategic goals.
  • Manage relationships with digital vendors (e.g., CRM, analytics, CMS).

Campaign Oversight

  • Oversee multi-country campaign implementation across paid search, display, social media, and email marketing.
  • Ensure campaigns are tailored to local markets while maintaining consistency with the global brand.
  • Coordinate with regional teams to localize messaging and creative assets.
  • Lead structured A/B testing and campaign optimization based on funnel performance.

Cross-Market Coordination

  • Act as the bridge between corporate marketing, local marketing teams, and the agency.
  • Facilitate campaign briefings, strategy alignment, and best-practice sharing.
  • Deliver quarterly capability-building workshops and training for country teams.
  • Help local marketers interpret data, improve creative briefs, and execute better.

Performance Tracking & Reporting

  • Define and monitor digital KPIs (traffic, engagement, conversions, CPL, ROI).
  • Own centralized dashboards and reporting frameworks across all countries.
  • Integrate marketing data with Salesforce CRM for full-funnel visibility.
  • Provide actionable insights to leadership to guide decisions and continuous improvement.

AI & Martech Stack

  • Identify and help integrate AI tools for content generation, audience segmentation, and campaign optimization
  • Ensure CRM, analytics, CMS, and ad platforms are properly configured and used (e.g., Salesforce, GA4, Meta Ads, LinkedIn Campaign Manager).
  • Collaborate with internal tech and data teams to ensure data integrity and seamless tracking.

Requirements

  • Bachelor’s degree in Marketing, Digital Media, or related field.
  • 6+ years of experience in digital marketing, including 2+ years managing or working directly with a digital marketing agency.
  • Proven track record of driving performance across paid media, SEO, CRM, and analytics.
  • Experience managing multi-country campaigns and adapting global strategies to local contexts.
  • Strong stakeholder engagement and project management skills.
  • Analytical mindset with experience using Google Analytics 4, Meta Ads Manager, Salesforce CRM, and marketing automation tools.
  • Experience with real estate, infrastructure, or B2B marketing is a plus.
  • Familiarity with AI marketing tools is a bonus.
  • Real estate, infrastructure, or B2B sector experience is a plus.
  • Fluent in English; additional languages (e.g., French) are an advantage.

How to apply

Click here to apply

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