By Muthoni Ndegwa
What goals have you set for your organization, and how do you ensure you achieve them?
The goals you set form a picture of your vision and the steps you’re taking to achieve this vision. These goals are what employees work towards and in achieving them, your organization grows.
While setting goals is great, following through what you’ve planned is the true test that sets great leaders from the rest. How do you accomplish the goals you have set for your organization?
I have compiled three practical tips to help you in attaining the goals you’ve set for your organization. These are;
1. Break down your company’s goals.
It’s easy to say you want to grow your revenue by 50% in the coming year. To achieve this, however, you need to break this down to what every party needs to do.
For example, in order to achieve this kind of growth, what does the sales team need to do? What numbers do they need to register every month? Additionally, how can other departments help the efforts of the sales team? In this case, the marketing department can run a different campaign specifically targeting customers. The customer service department can also add to the efforts by providing a good customer experience.
After you’ve broken it down, you can now relay this information to the different teams. This way, everyone knows their part and contribution to the vision.
I have seen organizations that set grand goals, while they are achievable, the employees don’t know what specific tasks they are expected to undertake.
Breaking down your goals paints a clear picture of what everyone should do.
2. Track the goals you’ve set
Erick, who runs a textile company, had an experience that best highlights the importance of tracking goals.
Last year, he intended to grow the company’s revenue by 30%. He added his staff and boosted the company’s marketing efforts. However, at the end of the year, he had only grown by 8%.
Erick was frustrated and wanted to understand why despite the effort he put, he had not met his target. I asked if we could breakdown the growth rate for every month, and see where the problem was. Unfortunately, Erick had not been tracking the company’s growth.
Despite the efforts you put, you ought to regularly monitor the objectives you’ve set and how far you are from attaining them.
When you constantly track your goals, you’ll always know when you’re on target and when you’re falling behind. For example, if at the beginning of the year you wanted to grow revenue by 50%, you can review it after three months and see how far you’ve come.
You can track your performance down to every month or even week. At the end of a certain period, review the progress you’ve made. If you’re ahead of target, look at what has worked and how you can replicate this in the future. Also, note down what has not worked and put measures in place to correct or change the result.
3. Build an effective team
The team you have can greatly affect your success. The employees are the ones who execute your vision through their daily tasks. Ensure your employees buy into your vision, and can clearly connect their daily roles to the vision of the organization.
Additionally, your team should be empowered with relevant skills and resources to enable them to achieve the set goals. For instance, if you’re running a customer service department, you can have training on how to offer enhanced customer experience.
An effective team is the support system for your goal. Look for ways to empower your employees, and they will, in turn, increase their effectiveness and output.
Ultimately, achieving your organization goals calls for you to be intentional about the goals, and constantly review the progress you’ve made. It also calls for you to exhibit strong leadership to guide the organization towards the goals you’ve envisioned.
Muthoni Ndegwa is the Chief Operations Officer at Corporate Staffing Services.