By Ruoro Kairu
For most novice business owners, the joy of starting a business is short lived when the marketing pressure sets in. To sustain the growth of a small and medium enterprise, however, you have to ensure you have a solid marketing plan.
Marketing can take a toll on any business owner. The efforts put in have to bear positive fruits, all while you’re trying to improve on your product development.
There are a few hands-off strategies that will help you maximize your marketing efforts while focusing on all the other matters that require your attention. Here are some of the strategies.
1. Choose your management style
As with most entrepreneurs, you’ve likely read a book or two regarding popular marketing strategies. When you started the business, you tried to incorporate all these ideas. Now that you can finally bring on a marketing and sales team, you need to figure out if you’ll have the top-down approach or a bottom-up approach.
In a top-down approach, you’ll be making all the decisions, and the sales and marketing team will execute these decisions. A bottom-up approach, on the other hand, your staff will be responsible for general decisions and execution. With a bottom-up approach and the right staff, you’ll have more time to branch yourself in the company’s other needs.
Before you put in all your time, sweat, and resources into marketing, you should also consider if your needs can be met by other means.
In today’s business dynamics, you can outsource marketing needs to an individual or company outside of your own.
When you outsource your marketing needs, some of the biggest benefits you’ll earn is on time, resources, and training. You do not have to spend time training new staff on what techniques you would prefer.
Moreover, with outsourcing, you can agree to pay them in contrast to the benefits you reap.
3. Tap into easy solutions
Email marketing is one of the most effective forms of marketing in today’s business world. Some businesses will struggle with other forms of marketing while there are easily available and relatively cheaper means.
To get a following from your customers, you can have a subscription or opt-in option on your website. With these, you’ll be able to mill your customer’s contact information such as their email and phone numbers.
You can then use this information to reach out to them and inform them about your latest products, discounts, and so on.
You can also use other websites and avenues to mill information from potential customers. However, you should be careful about the websites you approach to partner with, and clearly inform the potential customer about your intentions before they can commit to detail their contact information.
As an SME, you do not have to spend the big buck focusing on marketing strategies used by big corporations. You can look for readily available avenues that will not only save you money but will also open up your time to focus on other branches of your company.