By Ruoro kairu
Every business needs an active sales team. Regardless of the field you’re in, sales is involved in one form or another. Sales personnel are some of the most mobile professionals in the job market.
For an employer or manager, getting the right salespeople can be quite the task. Retaining them can be an even tougher task.
Here are a few tactics you can use to ensure your sales team attain their Key Performance Indicators and stay in your organization for a long period.
1. Sell them the company vision
Unfortunately, many salespeople feel like they are just there to make money. While this is partially true, they are more than just money minting machines at your organization.
Letting them tap into the company’s vision can help them sell more t, as well as stay to see their efforts bear fruits. When they have the company vision at mind, they will feel like they are directly contributing to the growth of the company.
2. Have them professionally trained
Many graduates leave the education system without any practical knowledge in their area of expertise. While this is a sad realization, it is the reality.
To have an effective sales team, you should have them take up training to help them get better results.
You can email our General manager Ms. Muthoni Ndegwa at email@example.com for more information on our Sales Training Workshop and how it can directly improve your company’s sales.
3. Give a wide range of incentives
Money is what is mostly offered as an incentive in many organizations. Many salespeople are thought to be driven by money. This, however, is not always the case. There are salespeople who are driven by other incentives.
You can, for instance, offer a leadership position to a promising salesperson with leadership qualities.
When your salespeople know they are working for more than just money, they will likely stick around and work harder at achieving recognition and consequently growing the business.
4. Offer growth opportunities
Despite the career path you’re in, there’s always a growth opportunity. No one wants to hold the same position for years. You can have a session with your sales team just to try and see what opportunities they can grow into. You can also enlist the services of a professional career coach to help the sales team have a clear professional pathway.
Whether you manage a large company or an upcoming one, you should invest in a strong sales team. When your sales team is equipped with the right information and training, they will help grow both the company and themselves.